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IF IT’S NOT IN NATURE,
IT’S NOT IN WAG.

We have a holistic view of sustainability. This means working towards a greener future is at the core of everything we do (even our WAG brand colours).

We do our research. WAG develop innovative products because we're always thinking of better and smarter ways to treat our dogs naturally. Sourcing by-products of human consumption and re-purposing them as natural dog treats minimises waste and does not disturb the ecosystem.