Our mission
We have a holistic view of sustainability. This means working towards a greener future is at the core of everything we do (even our WAG brand colours). Our mission is to treat every dog, everywhere to good health with a commitment to an ethical and sustainable approach. By treating your doggo with air-dried, single ingredient meat, you can feel at ease knowing that you're giving them the good fuel that not only align with their physiology, but are also good for the planet too.
Animal Welfare
We care where our meat comes from as well as where it ends up. So, we source all our meat from trusted farmers and butchers in a way that aligns with our mission. All animals should be raised in utmost conditions and respect which leads to what we believe is better quality products for your doggo.
Sustainably Sourced
We do our research. That’s why we develop innovative products through sourcing by-products of meat for human consumption and re-purposing them as natural dog treats. We’re able to reduce waste and treat both our dogs and the planet right.
Packaging
It's important to us that nothing nasty goes into our treats and nothing nasty goes into our packaging. Our WAG bags and tags are 100% recyclable and biodegradable, so you can dispose of them thoughtfully.
What feeding your doggo WAG means
Offsetting carbon emissions
We take our commitment to the environment seriously. This is why we have partnered with Greenfleet to offset our carbon emissions through their native reforestation program. Every time you treat your doggo, you are contributing to the restoration of our Australian and New Zealand forests.
Supporting Aussie business
Through supporting brands like WAG, you can continue to support our local farmers and butchers' jobs, as well as our true blue agricultural livelihood.
Sharing responsibility for a sustainable future
WAG is part of the REDcycle Program making it easier for you to recycle your soft plastic WAG bags and, keep plastic bags and packaging out of landfill. Collect, drop and recycle at your nearest recycle point.