There’s nothing quite like that new treat feeling. You know it—fresh bag, new smell, instant tail wag. Welcome to our new arrivals collection: the freshest, tastiest, most tail-thumping natural dog treats, straight from WAG HQ to your treat jar.
We’re always sniffing out new ways to keep your pup’s snack time exciting. That means new proteins, new chew textures, limited-edition goodies, and sometimes seasonal treats (looking at you, yoghurt drops). If it just landed, you’ll find it here first.
100% natural. 100% drool-inducing.
Every treat in our new arrivals collection is 100% natural, with no grains, fillers, or fake stuff. We only use ethically sourced Aussie ingredients, and we air-dry everything to lock in flavour, freshness, and all the tail-wag-worthy nutrition your pup deserves.
Whether it’s a new chew for your power chomper or a bite-sized reward for training time, all our new arrivals follow the same WAG promise:
- Single-ingredient or limited-ingredient recipes
- Protein-packed and full of flavour
- No nasties—ever
- Doggo tried and tested.
Because your best mate deserves the best snacks, every time.
Why try something new?
Dogs love novelty. Just like us, they can get bored with the same ol’ same ol’. Switching things up with new proteins, shapes, and textures keeps your pup mentally stimulated—and more engaged at treat time (especially handy if you’re in training mode).
Our new arrivals collection is the best way to:
- Discover limited-time treats and seasonal specials
- Keep your doggo’s treat game fresh and exciting
- Find new favourites that match your dog’s size, diet or chew style
What’s new right now?
We’re always cooking up something new at WAG, so this section is ever-changing—but you might just spot:
- Seasonal drops like our famous yoghurt drops (psst—they’re only around April to September!)
- Innovative chews designed to last longer and satisfy strong jaws
- Unique proteins (think goat, venison or fish) for adventurous snackers or dogs with sensitivities
- Treat packs perfect for gifting to your furry bestie!
Don’t miss out—our new releases often sell out fast, especially when word gets out at the dog park.
Shop our tasty new arrivals now!
Our new arrivals are made in small batches, with love and a whole lotta care. So if you see something right up your dog’s alley, add it to your cart before the other good boys and girls beat you to it.
