Good Natured
out of 9
Happy Dog, Happy Planet
Crawling With Benefits
Gentle on Tummies
Packed with nutrients & easy to digest for sensitive pups.
Great for Training
Perfect size, texture & taste to keep tails wagging mid-training.
Tastes Like a Treat
Smells like fudge or cookies — your dog won’t know it’s healthy!
Planet-Loving Snacks
Made with upcycled fruit & veg using less water & land than meat treats — better for Earth!
How We Make 'Em
FAQs
Absolutely! Insect protein, especially from Black Soldier Fly Larvae, is not only safe but nutritionally complete for dogs. It’s hypoallergenic, easy to digest, and rich in essential amino acids, great for pups with food sensitivities or allergies. Plus, it’s a novel protein, which means it’s less likely to trigger common food intolerances.
Black Soldier Fly Larvae (BSFL) are packed with high-quality protein, essential fats, and a full amino acid profile. They’re also gentle on your dog’s tummy, making them ideal for sensitive stomachs. Plus, BSFL are farmed sustainably and require significantly less water, land, and feed than traditional livestock, so you’re helping the planet with every treat.
Yes! Both our Insect-Based and Plant-Based Rewards are planet-paw-sitive. The insect treats are made from vertically farmed larvae fed on rescued fruits and veggies, reducing food waste. Our plant-based treats use fewer natural resources and produce a lower carbon pawprint compared to traditional meat-based treats.
Traditional meat production uses more water, land, and energy compare to plant and insect farming. WAG’s Good Natured treat range is carbon-conscious, developed to re-use rescued produce and are made with minimal environmental impact. From farm to paw, it’s sustainability your dog (and the Earth) will love.