We all want the very best for our furry mates — and that includes the treats we spoil them with!

But with so many options out there, it can feel a bit like chasing your own tail trying to choose the right one that ticks both the boxes of taste and nutrition.

If your doggo could talk, they’d probably ask for air-dried dog treats. Let’s find out why this old-school preservation method is making a fresh comeback in modern treat time.

What is so good about air-dried dog treats?

Air drying is one of the oldest, most natural ways to preserve food. In fact, humans have been doing it for thousands of years!

Instead of blasting treats with high heat or drowning them in chemicals, air drying uses gentle airflow and low temperatures to slowly remove moisture. This means the nutrients stay locked in, and the treats stay naturally tasty — no nasties needed!

Yes the process of air-drying is longer, but at WAG, we believe the benefits it provides for our beloved doggos make it all the more worthwhile.

For modern dog parents (like you!), who care about what goes into your dog’s bowl, air-dried dog treats offer a clean, honest option that feels just like feeding straight from nature. After all, if it’s not in nature, it’s not in WAG.

Packed with nutrients, not fillers

Unlike many mass-produced treats filled with mystery ingredients, air-dried dog treats are often single-ingredient and free from artificial flavours, preservatives, and fillers. You’ll know exactly what you’re feeding your best mate.

Because air drying locks in nutrients rather than cooking them out, these treats are a great source of protein and essential vitamins. They help support strong muscles, shiny coats, and all-around tail-wagging energy.

Good for teeth and gums

Chewing isn’t just a fun way for your dog to pass the time — it’s also key to keeping their teeth clean and healthy. Air-dried treats, especially chews like Bully Sticks help naturally scrape away plaque and massage the gums.

Plus, gnawing on a good chew keeps your dog mentally stimulated and satisfies their natural instinct to chew (saving your favourite shoes and furniture in the process!).

Easier on sensitive tummies

Got a doggo with a fussy belly? Air-dried dog treats are often easier to digest than heavily processed options (like rawhide!). With fewer ingredients and no harsh additives, they’re gentle on the gut and less likely to cause upset tummies.

Of course, every dog is different, so always check with your vet if you’re unsure about introducing new treats. But generally, simple, natural ingredients are a safe bet for most pups.

Pictured: @remi.and.rio ready to tuck into their WAG goodies!

Naturally tasty (because dogs have taste buds too!)

We all know how fussy some dogs can be. Luckily, air-dried treats are naturally delicious, with real meaty flavours that dogs love. No fake flavours needed here.

We believe every treat should feel like a special moment of connection between you and your dog. With air-dried treats, that moment is guilt-free and joy-packed, plus you’re providing some valuable chew time, which satisfies their doggy instincts!

Better for the planet

Many air-dried dog treats, including ours at WAG, use sustainably sourced ingredients and sustainable processing methods. By using the whole animal and reducing waste, we’re doing our part for the planet.

Our new WAG Bully Chips are a perfect example: they’re made from 100% beef testicles (yep, you read that right!) that would otherwise go to waste. We air dry them slowly to create a super tasty, chip-sized chew that’s good for your dog and kinder to the environment.

Say hi to our newbie – WAG Bully Chips!

Say hello to our newest treat: WAG Bully Chips! These air-dried wonders are made from 100% bully (beef testicles), nothing else. They’re gently air-dried to lock in the natural meaty flavour your doggo will go barking mad for.

Yes - we’ve heard all the jokes, but bully is actually a powerhouse protein for your doggo! Here’s why we love it:

Highly digestible, great for fussy tummies
Super nutritious and packed with protein
Good for supporting dental health
Great for all dogs — from tiny floofs to big barkers
Sustainably sourced to help reduce waste

WAG Bully Chips come in a unique bite-sized shape and are made from 100% bully (yep, nothing else!), making them the ultimate treat for every doggo — big, small, young or old. These super tasty, medium chews are naturally air dried to lock in all that meaty flavour and goodness, while helping keep teeth clean and tummies happy. Perfect for every pup, from tiny Chihuahuas to mighty Great Danes.

No mess, no fuss, just pure, convenient snacking that’s easy to take on any adventure or serve up at home.

You can grab them online, or come and see us at the Melbourne Dog Lovers Show on the weekend of October 25 and 26 to snag your doggo a bag!

Once you go air-dried, you won’t go back!

Air-dried dog treats aren’t just another fad — they’re a return to simpler, more natural ways of feeding our furry family members. With benefits like better nutrition, dental support, and planet-friendly sourcing, it’s no wonder they’re fast becoming the top choice for conscious dog parents.

Ready to give your dog something to really wag about? Check out our new WAG Bully Chips and explore the full range of our air-dried goodies!