Choosing the best meat for dogs isn't a one-size-fits-all decision. Different dogs have different needs, and the right meat can depend on age, activity level, allergies, and taste preferences.
We decided to sniff out the benefits of kangaroo, chicken and beef for your furry friend — plus a few bonus alternatives you might not have considered.
Why your dog’s protein source matters
Dogs may be omnivores, but protein is the rockstar of their diet. It’s what builds their muscles, fuels their zoomies, keeps their coat shiny and supports their immune system. But not all proteins are created equal. Quality, source, and how your dog digests it can make all the difference.
Want to know our top protein picks for your doggo? Let’s do it.
Kangaroo: The lean, green super-protein
Skip the steakhouse and head out bush! Kangaroo meat is the underdog of the protein world. And it's having its moment. Here’s why we love Roo:
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Lean and mean: With lower fat and higher iron than most meats, kangaroo is ideal for dogs who need to manage weight or have sensitive tummies.
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Novel protein: Because it's not a common ingredient in commercial pet food, it's a top highly-digestible pick for dogs with allergies or intolerances.
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Eco-friendly: Wild-harvested and sustainable in Australia, kangaroo ticks the box for environmentally conscious pet parents.
Our top Roo treats: Kangaroo Jerky, Kangaroo Cubes, Kangaroo Tendons

Chicken: The classic all-rounder
Chook lovers, this one's for you. Chicken is a tried-and-true favourite for dogs of all breeds and life stages. Dogs go wild for chicken because:
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Tummy-friendly for most: Chicken is easy to digest and packed with essential amino acids, but if your dog has allergies, it’s worth keeping an eye out.
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High-value protein: A great source for dogs, ideal for growing pups or active dogs who need a bit more fuel.
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Low fuss: Most dogs love the taste, making it a go-to for training or picky eaters.
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Delicious: It's tasty as heck. Safe to say, ‘chicken’ is probably in your dog’s top three favourite words.
Chicken delights doggos love: Chicken Breast
Beef: Meaty goodness for strong chewers
Beef brings the chew factor, and is a flavour dogs can’t resist. Here is why beef is awesome:
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Rich in nutrients: Packed with B vitamins, zinc and iron.
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Muscle building: A hearty protein for dogs who love to run, play and pull on the lead.
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Big flavour: Great for fussy eaters who like their treats meaty.
Beefy goodness to try: Beef Jerky, Bully Sticks, Large Beef Tendons
How to choose the best meat for your dog
Choosing the best meat for dogs isn’t about picking whatever’s on special, it’s about finding the right fit for your dog’s needs, lifestyle, and tastebuds. From age and allergies to how active they are (or aren’t), a few simple factors can help you make a smart, healthy choice.
Age & life stage
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Puppies: Growing pups need plenty of protein to fuel those zoomies and build strong bones. Chicken and beef are top picks for their taste and nutrient punch.
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Seniors: For golden oldies with slower tummies or sensitive guts, lean and gentle proteins like kangaroo are a great choice.
Allergies or sensitivities
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Try something new: Novel proteins like kangaroo can be a game-changer for itchy, sensitive pups.
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Keep it simple: Single-ingredient treats are your best mate when it comes to dodging reactions and knowing exactly what’s going in the bowl.
Lifestyle & activity level
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Adventure hounds: High-energy dogs love a meaty challenge. Beef is rich, hearty and perfect for fuelling fetch marathons.
- Chill couch potatoes: For the more laid-back loungers, leaner proteins like kangaroo keep things light without skimping on the good stuff.

Taste preferences
Every dog’s got their own flavour favourites. Some go wild for beef, others are all about the chicken, and a few might surprise you with a love for kangaroo or even insect-based treats.
The best way to find your dog’s top pick? Try a few different proteins and watch their tail do the talking. Just like us, variety keeps things exciting, so don’t be afraid to mix it up and see what gets the biggest tail thump of approval.
Crunching the numbers (and the treats)
Want to get the lowdown on the key features of beef, chicken and kangaroo at a glance? We’ve got you.
Feature | Chicken | Beef | Kangaroo |
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Protein level | High | High | Very high |
Fat content | Low to moderate | Moderate to high | Low |
Allergies risk | Moderate to high | Moderate | Low |
Availability | Widely available | Widely available | Limited |
Price | Affordable | Moderate | Premium |
Novel proteins for curious canines
Looking to mix things up? Our new novel protein range made from insects and plants (yep, you heard that right!) are packed with protein, low in allergens, and better for the planet. They're perfect for doggos with dietary restrictions or eco-conscious pet parents keen to try something new.
Check out our Insect-Based Jerky or Plant-Based Rewards for something fun, different and super tasty.
Fun fact: Insects are considered a sustainable super-protein and are already a go-to in many parts of the world. Turns out, dogs love them too!
Frequently asked questions
Q: What meat is best for dogs with allergies?
A: Kangaroo is a great option as a novel protein. It’s less likely to cause a reaction than common meats like chicken or beef.
Q: Can I feed my dog multiple meat types?
A: Absolutely! Variety can support a balanced diet and prevent boredom. Just make sure to introduce new proteins slowly.
Q: Are WAG treats raw or cooked?
A: Neither, they’re air-dried! That means we gently remove moisture to lock in nutrients naturally.
Why Aussie dogs (and their humans) love WAG
We don’t just talk the talk, we make sure your dog is eating the best. Nothing gets into a WAG pack unless we’ve sourced it ourselves and given it the tick of approval. Our natural dog treats are:
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Free of preservatives or artificial flavour boosters
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Ethically sourced from trusted suppliers
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Completely grain-free and free from additives
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Full of clean, high-quality protein your dog will love

Meat your dog’s new favourite treats
No matter which meat you choose, the key is quality, simplicity and transparency. Whether you go lean with kangaroo, classic with chicken, or bold with beef, you can feel confident knowing what your dog is eating when you choose WAG.
Time to put it to the taste test? Fetch your dog’s new favourite protein-packed treat from our range now!
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