About us

If it’s not in nature, it’s not in WAG.

Our team of passionate dog lovers and owners are always looking for new ways to provide WAG customers with quality, healthy & sustainably sourced dog treats.

Humble beginnings

Born in Melbourne, the WAG brand launched at the St Kilda Farmers Market and has since grown into a premium global treat provider.

Our wolf pack

We wouldn’t be WAG without our loyal customers and following! We are a customer-focused brand with an amazing community of WAG lovin doggos who inspire us and our products every day.

More than a moto

If it’s not in nature, it’s not in WAG! Our product team are committed to developing 100% natural dog treats using sustainable ingredients sourced from ethical suppliers and farmers

A treat for every moment

Sniff out our range of treats to find the perfect reward for your furry friend.

Load video: A WAG treat for every moment

A treat for every dog

Healthy Benefits

WAG dog treats are packed with nutrients and a range of health benefits.

Sustainably Sourced

We work closely with trusted and ethical farmers to produce sustainable dog treats.

For All Dogs

Healthy dog treats for all ages and sizes. From long lasting chews to training treats.

100% Natural

Our healthy dog treats are 100% natural and free from grains, fillers and nasties.

Spend over $100 and receive a gift valued $12.99

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WAG acknowledges the traditional owners of the land we work & operate on, the boonwurrung people; we pay our respect to their ancestors & elders past, present & emerging.