IF IT'S NOT IN NATURE, IT'S NOT IN WAG

BECAUSE WE WANT TO TREAT EVERY DOG, EVERY WHERE TO GOOD HEALTH

FEEL DOGGO-GUILT-FREE KNOWING THAT WAG TREATS ARE:

OUR MISSION

We have a holistic view of sustainability. This means working towards a greener future is at the core of everything we do (even our WAG brand colours). Our mission is to treat every dog, everywhere to good health with a commitment to an ethical and sustainable approach. By treating your doggo with air-dried, single ingredient meat, you can fell at ease knowing that you're giving them the good fuel that not only align with their physiology, but are also good for the planet too. 

ANIMAL WELFARE

We care where our meat comes from as well as where it ends up. So, we source all our meat from trusted farmers and butchers in a way that aligns with our mission. All animals should be raised in utmost conditions and respect which leads to what we believe is better quality products for your doggo. 

SUSTAINABLY SOURCED

We do our research. That's why we develop innovative products through sourcing by-products of meat for human consumption and re-purposing them as natural dog treats. We're able to reduce waste and treat both our dogs and the planet right. 

PACKAGING

It's important to us that nothing nasty goes into our treats and nothing nasty goes into our packaging. Our WAG bags are recyclable via Redcycle, so you can dispose of them thoughtfully. 

ANIMAL WELFARE

We care where our meat comes from as well as where it ends up. So, we source all our meat from trusted farmers and butchers in a way that aligns with our mission. All animals should be raised in utmost conditions and respect which leads to what we believe is better quality products for your doggo. 

SUSTAINABLY SOURCED

We do our research. That's why we develop innovative products through sourcing by-products of meat for human consumption and re-purposing them as natural dog treats. We're able to reduct waste and treat both our dogs and the planet right. 

PACKAGING

It's important to us that nothing nasty goes into our treats and nothing nasty goes into our packaging. Our WAG bags are 100% recyclable via Redcycle, so you can dispose of them thoughtfully. 

WHAT FEEDING YOUR DOGGO WAG MEANS

Sharing responsibility for a sustainable future

WAG is part of the REDcycle Program making it easier for you to recycle your soft plastic WAG bags and, keep plastic bags and packaging out of landfill. Collect, drop and recycle at your nearest recycle point.

Supporting Aussie Business

Through supporting brands like WAG, you can continue to support our local farmers and butchers' jobs, as well as out true blue agricultural livelihood.

Offsetting carbon emissions

We take our commitment to the environment seriously. This is why we have partnered with Greenfleet to offset our carbon emissions through their native reforestation program. Every time you treat your doggo, you are contributing to the restoration of our Australian and New Zealand forests.

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